Our Sustainability highlights
Positive Luxury Certified


100% recycled gold and silver


SME Climate Hub member


100% recyclable packaging & reusable pouches


Principal Supplier signatories to our Code of Conduct


Our Vision

For us jewellery is a gift like no other gift, it holds memories. This simple belief drives our desire to create children’s jewellery designs that can be worn and treasured for years and importantly, not simply discarded. Embedded in the fabric of our brand, from the sustainable packaging to the modern heirloom designs, is a commitment to making Molly Brown London’s children’s jewellery not just luxury, but positive luxury.

The phrase ‘children are our future’ makes it both appropriate and relevant for Molly Brown London to demonstrate its commitment to sustainability. By raising standards and setting the bar for this niche sector, Molly Brown London aims to make better choices and inspire others to be more accountable for a better world that we hope to leave for our children.

Molly Brown London is now widely recognised as the industry leading children’s jewellery brand providing high quality, keepsake children’s and baby jewellery.

Report on ESG activity for the year to March 2023

In April 2022, Molly Brown London joined the Positive Luxury Assessment Programme which has encouraged our staff to undertake a series of initiatives across the range of Environmental, Social and Governance (ESG) issues which are relevant to our business. The aim of this exercise was to achieve certification of our ESG credentials through the Positive Luxury Butterfly Mark.

The Butterfly Mark certification has been created in consultation with the Positive Luxury Sustainability Council. It is rigorous, independent, and underpinned by the latest international standards, global legislation, and best practice principles. To achieve the Butterfly Mark, Molly Brown London was assessed for performance across more than 150 factors and 75 categories. The Board of Molly Brown London set an ambitious target for the company to achieve this accreditation recognising that for an SME this was a difficult target to achieve.

We were delighted to receive confirmation of this Butterfly Mark accreditation in April 2023.

The Board has agreed a Sustainability Policy which outlines Molly Brown London's approach towards ESG. You can read our full report here

Molly Brown London

Keepsake children’s jewellery at it’s very best and doing our best to be planet friendly

The gifts that hold memories

Behind Every Memory Today, Tomorrow and Forever

Children's jewelry to be loved as you love her, forever

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