The Jeweller - April 2010
A retail jewellery growth story
With the gift market strong, greater spend on marketing and a growing fashion awareness of accessories feeding into that of children's jewellery, it is no surprise that an increasing number of brands are launching specially to cater to this market. Erica Illingworth of Molly Brown, one such children's jewellery specialist, which launched only four years ago and whose best-selling Jelly Bean collection won Best New Product Award at IJL, claims that the business has "expanded beyond all recognition is 2009 and this year looks set to be even stronger." The brand is set to announce a major international distribution deal in the coming weeks....
Such is the brand power of some children's jewellery brands that Vogue, without tongue in cheek, cited Molly Brown as 'Tiffany for girls
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