Retail Jeweller Blog - June 2009

Guest blog: Preparing for my first London Jewellery Week.
 

Supporting Coutts London Jewellery Week has been a good decision for Molly Brown. The joining fee was expensive but I think it is well worth it as the promotional potential both nationally and internationally is excellent.
I think it would be mistake to think that it's as simple as paying a joining-up fee and sitting back to reap the benefits; we've been told that those who experienced the best results last year were brands that worked hard to put on events or offers that would entice customers in-store and generally raise their profiles within the industry.
Molly Brown has been very fortunate in that we have been able to convince Harrods to support Coutts London Jewellery Week by running an in-store competition for our new Aurora Collection. We wouldn't have been able to host something like this alone and so having the association with Coutts London Jewellery Week gave us a great reason to approach Harrods.
I understand that several smaller brands have joined together and come up with clever marketing opportunities for them to showcase their designs and new collections etc, which I think is very hard to do when you are on your own or at the early stages of establishing a name for yourself.
This year the week seems to have provided more platforms for young designers looking to established brands to showcase their work. Treasure at the Flower Cellars in an exhibition for over 50 designers and the Rising Gems is another group of young jewellers brought together by the Coutts New Jeweller Awards.

Aurora Collection