Jewellery Focus - June 2009

Launched in 2006, Molly Brown London's collections retail in major department stroes such as Harrods, Selfridges and Fortnum and Masons. Furthermore, the brand is stocked in more than 50 other outlets, including seven premier Fraser Hart stores. The company's best-selling product, the Jelly Bean collection, has become something of a cult. Beautifully finished in solid silver dipped in enamel, International Jewellery London 2007 awarded the range 'New Product of the Year'. Eleven 'flavours' are available. Admirers of these well-loved classic whose sweet-tooth is on strike can indulge in colours including strawberry and graper, and silver 'signature' jellybeans are also available. Founder Erica Illingworth pulls no punches as to the range's success. "Within two weeks of the jellybeans being introduced at Harrods, we became the best-selling children's jewellery collection in the store," she proudly says. Three years later and there is no sign of a lack of demand. "Even in the recession," Erica reflects, "the products remain the best-selling children's accessory."